Taxi and Rideshare advertising delivers standout visibility in dense urban areas, helping brands emerge during major cultural and sporting events and key moments of the year.
Long-term communication.
As a cost-effective OOH Medium, Taxi and VTC advertising enables advertisers to deploy campaigns over several weeks, with an average duration of four weeks.
Taxi and PHVs advertising delivers very high memorability.
Taxi and PHVs advertising helps brands stand out. This is due to the limited number of advertisers running campaigns at the same time and the exclusive nature of the medium. Unlike many other advertising channels, your brand does not share its space with competitors.
Mass audience reach
To be seen everywhere, an ad only needs four wheels.Taxi and PHVs drivers travel an average of 200 to 300 kilometers per day in high-density areas such as city centers and lively neighborhoods, tourist locations, train stations and airports, ring roads, and suburban areas. In addition, taxi and VTC advertising makes it possible to display brands in areas where advertising is restricted, reaching pedestrians, cyclists, and motorists alike.
Cibler une audience en particulier
The right message, at the right time, in the right place. At Rainbooh, we firmly believe that data plays a key role in building effective taxi and VTC advertising strategies. By leveraging our deep understanding of our partner drivers’ mobility patterns, we are able to maximize campaign visibility against specific target audiences (Business Travelers, Shoppers, Tourists, CSP+, Youth, etc.).
Discover the benefits of Rainbooh
To become a partner driver and increase your income, click here >An effective complement to other media
Advertising on taxi and ride-hailing vehicles helps strengthen the overall performance of a media plan. In particular, it complements traditional media campaigns such as TV by reaching underexposed targets and rejuvenating audiences, as well as ‘traditional’ OOH advertising by extending campaign duration and enhancing memorability. At Rainbooh, we also offer a complementary digital retargeting solution that bridges the gap between offline and online.
media channel with strong untapped creative potential.
It is a medium that encourages creativity, for example through the use of multiple formats, helping to generate word-of-mouth and enhance campaign appeal. At Rainbooh, we support advertisers in the creation of their visuals to maximize the impact of Taxi and PHVs advertising.
Competitive pricing
An affordable medium accessible to all. At Rainbooh, for example, we adopt a competitive pricing strategy to ensure broad accessibility. Specific discounts are also offered to B Corp–certified companies and cultural organizations (cinemas, museums, etc.). Finally, the longer a campaign runs, the more technical costs are spread over time, optimizing overall efficiency.
An eco-friendly alternative.
Contrary to common assumptions, taxi and VTC advertising can be an effective option for reducing the carbon impact of a media plan. At Rainbooh, we work exclusively with 100% electric and hybrid taxi and ride-hailing vehicles. In addition, we have made numerous commitments to ensure our approach is as responsible and virtuous as possible. To learn more about Rainbooh’s commitments, click here!
Some Question ?
To become a partner driver and increase your income, click here >They Trust Us ...
