Advertising on Taxis and PHVs in Nice, Cannes, and the French Riviera is an effective communication channel for brands looking to differentiate themselves and reach a wide audience across the entire agglomeration.
The region of Nice, Cannes, and the entire French Riviera is home to nearly 2 million residents. Known for its Mediterranean climate, azure beaches, and glamour, this region, with gems such as the Promenade des Anglais in Nice, the Croisette in Cannes, and the Palais des Festivals, attracts a large number of tourists from around the world each year.
Advertising on Taxis and PHVs on the French Riviera is a communication channel that allows you to reach an urban audience, including pedestrians, cyclists, and motorists, both residential and tourist, at iconic points such as Old Nice, the Suquet in Cannes, or the town of Saint-Tropez.
The advertising on 100% electric and hybrid Taxis and PHVs of the Rainbooh network is a media that allows the emergence and sustainability of your campaigns.
90% of people notice an ad when it is on a Taxi/PHV and 86% remember the brand that is displayed.
Here is the representation of the movements of 25 vehicles in Nice, Cannes, and the French Riviera over 4 weeks. To give you some figures on the impact of an advertising campaign on taxis and PHVs in Nice, Cannes, and the French Riviera with 25 vehicles over 4 weeks:
More than 58,000 km covered
Nearly 3.8 millions views (OTS)
Less than 0.25 tCO2e for the Classic 3 format
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